Dermatology Marketing Ideas: Cultivating a Blog Strategy for Your Practice
Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site!
To start, let’s view this like we would a business plan. Think about your niche and what your business has to offer. You will want to write blog topics that go hand-in-hand with your business. Random topics that have nothing to do with your line of work should be avoided.
Let’s say you are a Dermatologist. For an effective dermatology digital marketing strategy, You will need to write about topics that go along with your trade. Here are some ideas:
- What To Look For When Selecting a Dermatologist
- How To Get Rid Of Adult Acne
- How To Protect Your Skin From Sun Damage
Do Some Research!
See what your local and national competitors are writing about. It is important to research both as your local competitors are who you are challenged by on a daily basis. National leaders can
help paint a bigger picture- it’s always important to aim high with your goals!
Implement SEO
This is a biggie. Without good SEO, your blog will not reach your intended audience. It’s ok if this is over your head. You can always hire help!
Add Visuals
Break up your text with engaging visuals. Bonus points if this is your own imagery! Stock photos are acceptable, but your viewers want to see the real, raw content!
Scheduling Your Blog
If you are just starting out, plan to write two blog posts a month. Once every other week is perfectly fine and will give you adequate time to write an exceptional blog post!
Some find it hard to get good imagery for their blog, especially when starting out. Find free blog images here.
Needing further help? Contact us today!
