The biggest threat to your marketing isn’t your competition across the street. It’s a computer that reads the internet faster than you drink your morning coffee. Unlike Google, Bing, Yahoo, etc., generative AI Search, like Gemini or ChatGPT, does not give patients a list of links. It gives one, summarized answer. If your clinic isn’t […]
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5 Must-Have Website Features for Aesthetic Clinics to Attract Patients
You have a great clinic, a beautiful logo, and a website filled with stunning, yet very common, stock models. Just like 90% of the other aesthetic websites we see, your site looks good, but it makes no sales. Your clinic’s website is your best sales channel. This lack of focus costs clinics thousands in lost […]
Why PPC Advertising Helps Grow Your Dermatology Practice
If getting new dermatology patients feels tougher than it used to, you’re not imagining it. Competition has grown fast, patients depend on online search for almost everything, and many practices are trying to stand out in the same space. PPC advertising (pay-per-click ads), offers a fast way to put your practice in front of people […]
Tips for Improving Your Clinic’s Online Reputation This End of the Year
As the end of the year approaches, most practice owners, from plastic surgeons to med spa directors,n nare focused on inventory, staff holidays, or Q1 budgets. But what about the factor that actually drives your future bookings? Your online reputation. In the aesthetic and medical field, trust is the foundation of your business. Patients don’t […]
Best Marketing Strategies for Plastic Surgeons These Holidays
The holiday season is an excellent time for plastic surgeons to attract new patients and connect with existing ones. With many people focused on self-care, gift-giving, and preparing for the new year, it’s an opportunity to implement strategies that resonate with your audience. Here’s how your practice can create impactful marketing campaigns this season. Create […]
You Received a Bad Review And Here’s What You Need to Do
Negative reviews happen to every business, even those with strong reputations. For professionals in the aesthetic and cosmetic industries, a single negative review can feel discouraging, but it’s also an opportunity to demonstrate professionalism and build trust. Here’s how to manage bad reviews effectively and maintain your reputation. Why Bad Reviews Are Not the End […]
5 Benefits of Using GHL for Lead Management in Dermatology Practices
Managing leads effectively is crucial for dermatology practices to grow and attract new patients. GoHighLevel (GHL) offers dermatology practices a powerful solution for handling and nurturing leads. Here, we’ll explain how GHL can support dermatology practices in building patient relationships and increasing conversions. Improved Lead Tracking and Data-Driven Insights For dermatology practices, monitoring each step […]
Why Lead Generation Matters for Growing Your Aesthetic Practice
Why Lead Generation Matters for Growing Your Aesthetic Practice Aesthetic practices face increasing competition as more clinics, medspas, and dermatologists enter the market. For these businesses to succeed, lead generation has become a critical element of growth. If your aesthetic practice isn’t actively seeking new leads, you’re missing out on opportunities to convert prospective patients […]
How to Increase Online Bookings for Your Dermatology Clinic
How to Increase Online Bookings for Your Dermatology Clinic Online booking is now the preferred method for patients to schedule appointments. Dermatology clinics need an efficient process to attract new patients and increase bookings. This article covers several ways to improve your digital presence and grow your online appointments. The Importance of Online Bookings More […]
How to Properly Manage Your Budget on Marketing for Your Practice
Managing your marketing budget effectively is crucial for the growth of your aesthetic practice. With the right approach, you can attract more leads, turn them into patients, and see a strong return on your investment. In this post, we’ll cover the best ways to allocate and manage your marketing budget to support your practice’s success. […]
