Aesthetic Marketing Partners’ “Local SEO Report” is a comprehensive tool designed to provide businesses with valuable insights into their local search engine optimization (SEO) performance. This report includes a wide range of information and analysis that helps businesses understand how well they are performing in local search results and identify areas for improvement. Here are some key components typically included in Aesthetic Marketing Partners’ Local SEO Report:
- Local Search Rankings: The report provides detailed information about the business’s local search rankings on major search engines like Google, Bing, and Yahoo. It highlights the business’s position in search results for relevant keywords and tracks changes in rankings over time.
- Online Visibility: This section of the report assesses the business’s overall online visibility in local search results. It analyzes the business’s presence across various online directories, review sites, and social media platforms to determine how effectively it is reaching potential customers.
- Citation Analysis: Aesthetic Marketing Partners’ report examines the business’s citations, which are mentions of its name, address, and phone number (NAP) on the internet. It assesses the accuracy and consistency of these citations across different directories and identifies any discrepancies that may negatively impact local SEO.
- Review Monitoring: This component focuses on the business’s online reputation and customer reviews. The report tracks reviews from popular platforms such as Google My Business, Yelp, and Facebook, providing an overview of the business’s review ratings, sentiment analysis, and any emerging patterns or trends.
- Website Audit: Aesthetic Marketing Partners’ Local SEO Report also includes a website audit section that analyzes the business’s website for SEO-related issues. It assesses factors such as site speed, mobile-friendliness, metadata optimization, and overall on-page SEO factors to identify areas that require improvement for better search visibility.
- Competitive Analysis: The report compares the business’s performance against its local competitors. It identifies competing businesses that are ranking higher in search results and provides insights into their strategies, allowing businesses to gain a competitive edge by understanding what works in their local market.
- Local Search Analytics: This section of the report provides valuable data on the business’s website traffic and user behavior from local search results. It includes metrics such as organic search traffic, user engagement, conversion rates, and goal completions, helping businesses assess the effectiveness of their local SEO efforts.
