We met a plastic surgeon last week, he has over 18 years of experience and board-certified. His surgical results are beautiful (when patients appear), but his waiting room was empty. Meanwhile, the new med spa three blocks away is booked six months out. The plastic surgeon expressed he’s frustrated because he thinks his reputation should […]
Tag: E-E-A-T
How to beat your competition in AI search
The biggest threat to your marketing isn’t your competition across the street. It’s a computer that reads the internet faster than you drink your morning coffee. Unlike Google, Bing, Yahoo, etc., generative AI Search, like Gemini or ChatGPT, does not give patients a list of links. It gives one, summarized answer. If your clinic isn’t […]
