We met a plastic surgeon last week, he has over 18 years of experience and board-certified. His surgical results are beautiful (when patients appear), but his waiting room was empty. Meanwhile, the new med spa three blocks away is booked six months out. The plastic surgeon expressed he’s frustrated because he thinks his reputation should […]
Tag: aesthetic marketing
How to beat your competition in AI search
The biggest threat to your marketing isn’t your competition across the street. It’s a computer that reads the internet faster than you drink your morning coffee. Unlike Google, Bing, Yahoo, etc., generative AI Search, like Gemini or ChatGPT, does not give patients a list of links. It gives one, summarized answer. If your clinic isn’t […]
Why PPC Advertising Helps Grow Your Dermatology Practice
If getting new dermatology patients feels tougher than it used to, you’re not imagining it. Competition has grown fast, patients depend on online search for almost everything, and many practices are trying to stand out in the same space. PPC advertising (pay-per-click ads), offers a fast way to put your practice in front of people […]
