We met a plastic surgeon last week, he has over 18 years of experience and board-certified. His surgical results are beautiful (when patients appear), but his waiting room was empty. Meanwhile, the new med spa three blocks away is booked six months out. The plastic surgeon expressed he’s frustrated because he thinks his reputation should […]
Sam Silvey
Sam Silvey is the founder and CEO at Aesthetic Marketing Partners. He has worked in the marketing and advertising industry for over 17 years now and has owned multiple award winning agencies.
How to beat your competition in AI search
The biggest threat to your marketing isn’t your competition across the street. It’s a computer that reads the internet faster than you drink your morning coffee. Unlike Google, Bing, Yahoo, etc., generative AI Search, like Gemini or ChatGPT, does not give patients a list of links. It gives one, summarized answer. If your clinic isn’t […]
5 Must-Have Website Features for Aesthetic Clinics to Attract Patients
You have a great clinic, a beautiful logo, and a website filled with stunning, yet very common, stock models. Just like 90% of the other aesthetic websites we see, your site looks good, but it makes no sales. Your clinic’s website is your best sales channel. This lack of focus costs clinics thousands in lost […]
Why PPC Advertising Helps Grow Your Dermatology Practice
If getting new dermatology patients feels tougher than it used to, you’re not imagining it. Competition has grown fast, patients depend on online search for almost everything, and many practices are trying to stand out in the same space. PPC advertising (pay-per-click ads), offers a fast way to put your practice in front of people […]
Tips for Improving Your Clinic’s Online Reputation This End of the Year
As the end of the year approaches, most practice owners, from plastic surgeons to med spa directors,n nare focused on inventory, staff holidays, or Q1 budgets. But what about the factor that actually drives your future bookings? Your online reputation. In the aesthetic and medical field, trust is the foundation of your business. Patients don’t […]
5 Benefits of Using GHL for Lead Management in Dermatology Practices
Managing leads effectively is crucial for dermatology practices to grow and attract new patients. GoHighLevel (GHL) offers dermatology practices a powerful solution for handling and nurturing leads. Here, we’ll explain how GHL can support dermatology practices in building patient relationships and increasing conversions. Improved Lead Tracking and Data-Driven Insights For dermatology practices, monitoring each step […]
How Aesthetic Practices Are Reaching 70% of Patients through Digital Means
In today’s world, where digital technology touches every part of our lives, the aesthetics field is joining this digital wave to create connections that go beyond screens. Aesthetic practices are using digital marketing to not just attract patients but to build real relationships. This has led to an incredible 70% increase in patient engagement. Today […]
Google Ranking and Artificial Intelligence: What to Expect in 2023
Google Ranking and Artificial Intelligence: What to Expect in 2023 The world of search engine optimization (SEO) is constantly evolving, and staying ahead of the curve is crucial for online businesses. As we enter 2023, it is essential to understand how Google’s ranking algorithm and artificial intelligence (AI) technologies are shaping the SEO landscape. […]
Targeting Your Ideal Patients: Effective Audience Segmentation for Cosmetic Surgery Marketing
Understanding Targeting in Digital Marketing for Cosmetic Surgery Practice Targeting Your Ideal Patients: Effective Audience Segmentation for Cosmetic Surgery Marketing In the competitive world of cosmetic surgery, effectively targeting your ideal patients is crucial for successful marketing campaigns. With the growing demand for aesthetic procedures, it becomes even more important to understand your audience and […]
The Role of Content Marketing in Educating and Attracting Plastic Surgery Patients
The Role of Content Marketing in Educating and Attracting Plastic Surgery Patients In today’s digital age, content marketing has become an indispensable tool for plastic surgeons to educate and attract potential patients. By creating and distributing valuable, informative, and engaging content, plastic surgery practices can establish credibility, build trust, and ultimately drive patient conversions. […]
